LEE JEANS x SMILEY

Written By Henry Zyda

DIY worked with Lee Jeans on an influencer activation for the launch of their capsule collection with Smiley. DIY worked to curate an influencer experience where influencers got to live out their bucket list experiences.

 

ROLES INCLUDED

  • Creative direction

  • Influencer seeding

  • Casting

  • Full production

 
Henry Zyda
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